ANUR HADZIOMERSPAHIC

Alienation, 2000, B2 format, although the format is variable and is always adapted to the advertising space

Courtesy of the artist

Business, 2001, B2 format, although the format is variable and is always adapted to the advertising space

Courtesy of the artist

My art is socially engaged. The time I live in I experience as a state of emergency in which I necessarily must use art to draw attention to problems and phenomena of contemporary society, or, simply put, I feel the need to fight using art. In the early nineties, with the arrival in Milan, I began to notice social anomalies and materialize them into images. Coming from a socialist system, I had an “objective eye”, which easily spotted the dangers that new capitalism was threatening ordinary people with. At the time, neoliberal capitalism was not widely spoken nor was there public talk of corporate dictatorship. My works were initially anti-consumerist in character, then all the more clearly anti-capitalist, and eventually integrated into the criticism of corporate dictatorship and explicitly became 99% against the 1%.

Since my artistic message addressed all people, not just the art world elite, from the beginning I exhibited publicly in the streets, squares, bars, in the subway, in schools. After my first exhibiting steps, I began to display anti-capitalist messages in symbolic centers of capitalism, such as large supermarkets and shopping centers. I have always used advertising industry means, ranging from hoardings and city light banners to leaflets and hosting in order to deliver artistic rather than commercial messages. That is why I called my work Artvertising in my first official exhibition in Milan in 1996.

It is important for me to communicate with ordinary people in a public space, and that is why I now act in the area which I find more public even than streets and supermarkets, and that is the Internet space. Because of that I staged my last retrospective exhibition in a 3D virtual gallery on the Internet.

I believe in the power of individuals and I believe in the power of art

Consumerism, 2001, B2 format, although the format is variable and is always adapted to the advertising space

Courtesy of the artist

 

Tranquility, 2002 B2 format, although the format is variable and is always adapted to the advertising space

Courtesy of the artist

BIOGRAPHY

Graphic designer, graduated from the IED - European Institute for Design in Milan and the Brera Fine Arts Academy in Milan.

In 2001 he received the Epica Winner Award in Paris at the Epica Awards – Europe’s Creative Awards Festival for the Iskraemeco "Count on Me" campaign.

At the invitation of Harald Szeemann, the selector, he participated in the 49th Venice Biennale Central Exhibition in 2001, where he presented his poster series Human Condition. The first series of Human Condition posters he exhibited in Milan, in 1996, and this type of artistic expression, in which he uses the advertizing medium to send socially engaged messages, he calls Artvertising.

He exhibits in public spaces, shopping malls and supermarkets, and in 2009, he mounted an exhibition at a COOP supermarket in Venice during the six months of the Venice Biennale.

He has won many national and international awards in the fields of design and advertising, such as: 1998 - Golden Drumsticks (Portoroz - Golden Drum Advertising Festival of the New Europe), 1998 - Golden Light, a special prize for the best idea (Portoroz - Golden Drum Advertising Festival of the New Europe), 1998 - Epica Finalist (Epica Awards – Europe’s Creative Awards), 2000 - Epica Finalist (Epica Awards – Europe’s Creative Awards), 2000 - Grand Prix for Art Direction (Festival Advertainment - Milano) ...

Anur is the creative director at the Ideologija Advertising Agency (former Creative Center Cardea).

Ideology Advertising Agency: www.ideologija.ba

Capitalism, 2003, B2 format, although the format is variable and is always adapted to the advertising space

Courtesy of the artist

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